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Sunday, March 3, 2013

Female Label Series: Pt. 5 Audiobite Recordings


AudioBite Records out of Detroit has made large strides in the music industry over the years. AudioBite founded and started by Nicole Simpkins, has taken many turns for the greater in the underground music scene. We have the honor of sharing with you, Nicole's perspective on the industry, the music, the talent, and where she thinks it is all headed in the future. Take a moment to hear and read what she has to say. AudioBite Records is an independent underground house label. Founded in 2009 by Nicole Simpkins. Their music ranges from deep house, progressive, tribal house, and tech house. Their mission is to bring out only high-quality, unique, and cutting edge music from the up and coming producers from all over the world



First, tell the world who you are. How did you get inspired to start a record label?

My name is Nicole Simpkins and I own AudioBite Records, which is a house label group that consists of the main label that releases deep/tech/progressive house, and AudioBite Soulful that releases soulful/funky/jazzy/disco house.  I grew up in the Detroit area and was surrounded by music from a young age. I started going to live concerts and underground rave parties as a young teenager in the 1990s. I learned how to play drums at the age of 19 and played hand-drums alongside bands and DJs as a hobby. I enjoyed the Detroit techno and house scenes as a high school student, and then decided to study culinary arts and start a career with food and wine.  I later traveled around Europe and learned how to produce music in The Netherlands while working there as a chef. I met my husband, Ramiro Bernabela, who is a DJ and producer, and learned how to make music with him. I then spent a few years honing my production skills and learning how to use a drum computer. I decided to start a record label after meeting so many talented and undiscovered producers; to give them all a voice and to have the freedom to release truly unique productions that I believe in. 


What do you think has been your most successful part of your business so far?

-So far, I am overwhelmed with the amount of positive responses we have received from DJs about our music and the great quality of demos that we continue to receive from artists.


When listening to promos, what catches your ear?

-I listen to a lot of promos everyday and the more innovative stuff gets my attention. I like it when the music has unique qualities and takes risks.



Currently how many artists do you represent on your label?

-There are currently 58 artists on the labels and we are regularly signing new artists. We are proud to have artists from all over the world on our roster.


Where do you see your label 5 years from now?

–I see us having more artists and organizing more events featuring our artists. I also have future plans to start more sub labels for different genres. 


Do you have any plans for album only releases in the future?

-There are no specific plans for album only releases but it is definitely something that I would consider doing in the future.


What trends have you noticed in personal taste for DJs and your consumers?

-I have noticed that it is becoming more acceptable to have longer tracks, slower BPMs, and the music always seems to sound louder and fuller with time.


Do you have any suggestions for any new comers to the industry?

-The music industry can be very challenging to come into, it takes an extreme amount of passion and dedication to push forward. If an artist has the drive and the passion and the talent and is willing to work hard enough, then they have a very good chance at success in the industry.


What has been your most rewarding accomplishment yet?

-I am most proud of our vinyl release on AudioBite Soulful. We released “Don't Delay” from Manyus & Misteralf feat. Steeveeb about a year ago and it was very rewarding to watch the vinyls sell out of the shops.


What has been you greatest breakdown?

-We have had our fair share of struggles while getting the label going, and I think that the greatest barrier we have had to deal with is the struggling digital music sales and ever-growing problem of illegal file sharing. 


What direction do you see the electronic dance industry going?

-The electronic dance industry has been huge in Europe for a long time now and it is starting to gain mainstream popularity in the USA. I think that within the next few years EDM will be one of the most popular genres worldwide. A lot of critics frown upon the commercialism of it, but I think that  this is opening new doors for all types of electronic artists, both mainstream and underground.


What part of the business do you think has the largest growth?

-I think that performing live and music publishing have the largest growth potential at the moment. Music sales are not growing much, but more and more people are seeing DJs and concerts live. The film and television industry is growing immensely and will always need  music to feature and publish.


What region of the world do you think the best music is being produced right now? 

-That's a pretty tough question, there is so much great music coming from so many parts in the world right now. As far as house music goes, there lately have been a lot of great tracks coming out of Italy and South Africa.


As a label owner, do you notice any trends in where music is made or do you think there are just a lot of copy cats?

-It is always a challenge for me to find music that defys trends and copying.  There are definitely a lot of copy cars out there, but there are also plenty of producers making their own unique and original stuff and my goal is to give them a chance to be heard.


What would you like to see more available in the industry in the upcoming year?

-I would love to see more female producers and DJs in the next upcoming years.


How do you think social media has helped the industry? Do you think it has hindered the industry in any way?

-I think social media has helped the industry in so many ways because it allows for a broader worldwide audience of people to connect with new music and new artists that they would not have necessarily connected with before. Social media plays a crucial role in our promotions and has allowed me to connect with so many people and build a worldwide network of artists and colleagues and friends. The only hinderance I see is that sometimes there can be some over-saturation, especially when people constantly post the same things over and over on their social medai pages. I try to effectively promote our music and our artists without overdoing it.


What suggestions do you have for the up and coming DJs, Artists and producers?

-I always tell them to not give up, be persistant, and to always continue to further develop their skills. The road to success can be a long one, and the key is to maintain the passion and not be afraid to go against the mainstream.


Do you notice any trends in music from Europe and the US?

-Though the roots of house and techno started in the U.S., I think that Europe has been openly embracing the music for a longer time. EDM is starting to gain a lot more acceptance here in the U.S. in the past few years, and I think that eventually the European and American music trends will morph together into a more worldwide trend of overall popularity.


What advancements do you see for women in music? (particularly electronic dance music)

-In the past, there were hardly any female EDM producers and DJs, and today that is definitely changing. A once male-dominated industry is starting to have some strong females climb their way to the top and I think that with time, this will only happen more and more.


Who is your favorite artist and why?

-My favorite artist is Dennis Ferrer. He has always been a favorite producer of mine, and I have in the past few years seen some amazing DJ sets from him in Miami, Amsterdam, and Chicago. Each time he blew me away with his energy and ability to rock the crowd into a frenzy while playing amazing and unpredictable sets.


Where can people submit demos for your label?

-People can send us a link to their tracks to info@audiobiterecords.com. I do listen to everything that is sent to us.


Friday, February 15, 2013

New Track & Hot Artist

We are always graced with awesome talent from all over the world. the newest delight we get to share with you is the remix from a Diva Dance artist, Maria Dark. Let us share with you a small perspective about this artist from NYC.

Maria Dark has earned acclaim, not to mention dj plays by world recognized djs like Oscar G (Murk), Chus and Ceballos, Ted Patterson, Dj Theo, Junior Vasquez and Tom Stephan for her explosive progressive/tribal/club tracks that are blowing up

Maria has been a part of the NYC EDM scene for well over a decade dating back to the Twilo days when she started off as a passionate fan to a now talented DJ / Producer of the music we love. Her passion for music brought out amazing creativity and defined the Dark Tribal sound she brings us today. 

She has had some top shelf releases that have quickly gained the acknowledgement and support of some of todays top jocks. With original tracks like "Salvation" which was recently remixed by the Iberican master DJ Chus to a collaboration with "Superchumbo" Maria Dark has earned acclaim, not to mention being included on Soundgroove recordings "Top Club Anthems Of 2012" compilation. 

Maria is also a DJ best known for her versatile drum heavy sound.. She has played east cost top nightclub venues such as District 36 , XL, Cielo , Pacha and G/R/A/N/D. Maria has a passion for making the crowd move, Maria is dedicated to feeding the dance floor with relentless energy.

Seeking to grow as an artist, Maria now has her sights set on bringing her passion for good music & her love for the underground to like minded party people throughout the US and beyond so people can dance, regardless of their taste in music, age, or personal background. Maria is a one of kind true creative artist. “I don’t have a style, I have a sound,” she often says"”

Maria's newest remix is a tribal adventure that makes your feet move without thinking. Her mixture of percussion, heart wrenching bass lines and ultimate groove, give your heart a place. Her continuous contribution to the electronic dance music scene has only just begun. Maria Dark is a legend in her OWN right. Keep an ear out for her at all times. Someone to recognize in such a short time of physically producing music for you to dance to. Decades in the making; a legend has risen once again. NY is lucky to have such a treasure amongst their greats.



So with that short introduction, follow to her on Facebook: Maria Dark

video
Listen to her tracks here: Maria Dark

Be Tweet with her here: Maria Dark

Buy &amp: Support her music here: Maria Dark

It is an honor and a privilege to know Maria. With her large contributions to music and an ever growing market, dance will commence. Find Maria Dark performing at the annual female focused electronic dance music event in Las Vegas called, Diva Dance. Get your tickets now! this premier annual event will be one for the books and you should be there! Enjoy Maria Dark!

Garnetta

Tuesday, February 5, 2013

Female Label Series: Pt 4 1.1 Digital Recordings




First, tell the world who you are. How did you get inspired to start a record label?

My name is Heidi Massin,and I'm a music producer, musician and DJ.  I started the label 1.1 Digital Recordings for a compilation project of electronica dance musicians from around the globe as I wanted to share this genre of music from different artists located around the globe.  I was inspired by each of these artists, who are full of talent and come from varying backgrounds.

What do you think has been you most successful part of your business so far?

The most successful part of my business to date has been that I was given the opportunity to produce the debut album, "Elixir".  With careful planning, the CD was released on scheduled and without any issues.  That, to me, was a major success.

When listening to promos, what catches your ear?

When listening to promos, many things can catch my attention but I'd have to say that if I'm not engaged within the first 20-30 seconds, then I move on to the next one.  Generally, if the music moves me, and the sound is emoting, I'll generally continue listening.  

Currently how many artists do you represent on your label?

Currently, the label represents 11 artists.
Where do you see your label 5 years from now?

I've been working very diligently with people in the local music scene in Houston, and the goal is that within 5 years or less, 1.1 Digital Recordings is a well-known, reputable music label based in Houston with an outstanding roster of global artists.
Do you have any plans for album only releases in the future?
There are plans for album only releases either this quarter or 2nd quarter 2013. 

What trends have you noticed in personal taste for DJs and your consumers?

The trend is that DJs are dominating the Electronica Dance Music (EDM) scene, and that trend has been rapidly growing in the United States.  The other trend is that females have jumped in the game to make their mark as well!  I'm very excited about that!!!
As for consumers of EDM, they tend to frequent the festivals yet do not buy the actual music as much.  That's a trend I'll continue following though over time. 

Do you have any suggestions for any new comers to the industry?

The best suggestion that I have is if you're a newcomer to the industry to learn everything there is to know about the music industry, and like most industries, network and meet people in the business.  One of the best groups that I've been involved with and am a director for in the Houston chapter is NARIP, the National Association of Record Industry Professionals.  Seek out NARIP if there's one in your area, or go to one or two of their meetings if you're in a city where there's a NARIP chapter.

What has been your most rewarding accomplishment yet?

My most rewarding accomplishment has been working with experienced music industry people in Houston.

What has been you greatest breakdown?

The greatest breakdown is not having enough time!

What direction do you see the electronic dance industry going?

From all of the industry reports and articles that I've read the Electronic Dance scene will continue growing!


What part of the business do you think has the largest growth?

The Electronic Dance Music scene is expected grow which also means festival growth.  In turn, that also means other technical support is needed, as well as production people are needed. Additionally, there'll be growth as generally videos have become very popular for EDM songs thus more jobs.    

What region of the world do you think the best music is being produced right now? 

For me, some of the best music comes from the U.K. and Australia, however many American artists lately have been producing some wonderful music. 

As a label owner. do you notice any trends in where music is made or do you think there are just a lot of copy cats?

The trend is America, in my opinion, but I think opportunities have opened up in many places, including many Asian countries.

What would you like to see more available in the industry in the upcoming year?

I would like to see more royalties and licensing opportunities for the artists!

How do you think social media has helped the industry? Do you think it has hindered the industry in any way?

I think social media has both helped and hindered in the industry. In a positive way, it's helped the independent artists grow their fan base and expand their craft into areas they would never had been able to do otherwise.  Social media can be a hindrance though if a person is technically-challenged or does not have access to it.

What suggestions do you have for the up and coming DJs, Artists and producers?

My suggestions for up and coming DJs and artists are to perform as much as you possibly can, and for producers to go see as many DJs and artists as they possible can, especially in your own local market.  Grow the industry organically by starting local.

Do you notice any trends in music from Europe and the US?

Of course the EDM trend that's been going on in Europe finally reached the U.S. shores.  That's the one that I keep tabs on the most.

What advancements do you see for women in music? (particularly electronic dance music)

Advancements for women in the industry have come a long way and only continue to grow, especially in EDM.  I hope to continue thriving in the EDM genre both as a producer and DJ and mentor to others who are wanting to break into the scene.

Who is your favorite artist and why?

I have many favorites, so I'll share with you my all-time favorite DJ...it's Paul Van Dyk!  
He has such a down-to-earth quality and continues creating wonderful music.  As for my favorite female artist, I'd say Jacinta (aka DJ LoveFreq).  She's multi-talented, a wonderful, creative spirit who has a voice like an angel yet creates mixes and mash-ups like no other women I've experienced in the EDM genre.  She's a star by far!!!

Where can people submit demos for your label?

Anyone wishing to submit a demo or promo of their music for consideration to our label, may send me an e-mail to rhythm88@ymail.com.  I'll share with them the information on how and where to send it.

Saturday, January 19, 2013

Female Label Series: Pt 3 D'lectable Music



In our series: Female Owned and Operated Labels, we will speak with label owners from across the globe and pick their brains a little. This is a series of blogs well overdue. We will continuously connect you with great international digital electronic dance music labels being fronted by women. It is our honor and privilege to introduce you to our third interview, Lady D of D'lectable Music.
You can find the roots of D'lectable Music in the streets of Chicago. After years of hitting the pavement and touring the world, Lady D choose to contribute to a culture that is in the veins of this great city. From the influences of the Warehouse, to Smartbar and private warehouse events, Lady D continues the tradtion of the "Chicago Sound". Let's check in with her and find out what she thinks about the world of electronic dance music and its future.

First, tell the world who you are. How did you get inspired to start a record label?

Hey I'm Lady D from Chicago.  Owner of D'lectable Music, member of SuperJane... and an all around good mom and soul!
I was inspired to start a label because I had just finished working as A&R for After Hours which abruptly went out of business--well was basically driven into the ground or fleeced!  But I really loved that experience so I'm grateful I had it. With what I learned there, I knew what it would take to run my own and so I set out to do just that.

What do you think has been you most successful part of your business so far?
I suppose the touring/dj/performing part of my business has always been in play.  The label, sometimes has gone on hiatus, been revived, come back in new iterations, but I've been blessed to always have gigs since I started.
When listening to promos, what catches your ear?
I hear a lot of things I like, but may not be playable, or fit my party style but are lovely nonetheless.  I think my ear is attuned to what moves my ass.  In my heart I'm a dancer.  If I dance I think it will make you dance.  So it's not just one thing, could be melody, could be rhythm...just depends.

Currently how many artists do you represent on your label?
D'lectable represents an infinite amount of artists because I started with the sampler theory so I'd have an ep with three to four different artists on it and did that for like my first 6 releases or so...then if I got remixes that would be more artists to add to the mix.  We've always had a non exclusive kind of thing but there are definitely people I can call upon to throw down at any given moment.
Where do you see your label 5 years from now?
I do see it growing in some ways into a nice tight unit.  I've been quiet the last two years but highly observant.  What I feel I've been brewing in cultivating new talent will be crucial going forward.  I'm actually looking forward to what's coming in 2013.  My relationship with Ron Carroll's One Entertainment and RCM Records is going to be driving some parts of what is going to move us forward.  The other part is just getting back into the rhythm of a steady release schedule.
Do you have any plans for album only releases in the future?
I think the market is singles driven but there are ways to make albums work.  Um, the album thing is just a matter of time...it's too soon to tell.  I know folks with great goo gobs of music--albums worth, but putting it out that way may not make sense at the moment or at least hasn't for some time now.  I do hope it changes.
What trends have you noticed in personal taste for DJs and your consumers?
Well you talk about albums, but the new album is the mixtape.  And that's like 30 minutes worth of an album.  So like 10 three minute songs all sewn together.  Kinda interesting but nothing really lingers. It's like that cartoon where they drop the drumstick in the mouth and pull it out clean and throw away the bone.  It's always like, what's next?  So artists are making a mixtape every month lol.  It's kinda manic.
Do you have any suggestions for any new comers to the industry?
Yes, slow down a little.  Please.  But that's a veteran's mentality so I would also say don't listen to me, do what you want and hope they would do just the opposite.
What has been your most rewarding accomplishment yet?
Career wise...I've done some momentous things like Lolla and flying across the world to entertain others is nothing to sneeze at.  Yet I still feel the best is yet to come.  We'll see.
What has been you greatest breakdown?
Breakdown or breakthrough?  I've gotten over a lot of sleights.  I'm a thick skinned person because I do feel it's always ok via my philosophy to be exactly where I am.
  
What direction do you see the electronic dance industry going?
Well I see all the genres I grew up with, the stuff within the genre sounds so vastly different from the music that would have populated that genre in the past, it's interesting to hear what people are labeling as "deep house" or even "house".  It feels like control has been lost.  I don't know who's in charge of the store.  Do you?
What part of the business do you think has the largest growth?
Well publishing and licensing have always been the real way to make money in music.  After that touring and then sales currently...the old model sales came before.  That's why labels are double dipping into sales and touring with these 360 deals.  Doesn't really seem fair but they are gonna get theirs, so you better get yours.
What region of the world do you think the best music is being produced right now?
I love South America right now.  They have a heavy dose of house in their techno--real house. So it suits me perfectly being a girl who lives for techno and for house.
As a label owner. do you notice any trends in where music is made or do you think there are just a lot of copy cats?
The cream rises to the top. I do hear a lot of mediocre, ok for what it is type music and then you will hear something that is fire.  A well trained ear will know it right away.  When everyone is using the same tool (Ableton) to make music, you can just hear the exceptional talents. Either those who are just real nice with it or those who are putting their own spin on it and really have a personal stamp as well as those who have elevated their studios to a certain level and have enough processing/outboard gear to keep it unique.
What would you like to see more available in the industry in the upcoming year?
I'd like to see women being HIGHLY visible in the musical diaspora at least equally as visible. I'd also like to see more faces of color in the diaspora of the upper echelon   It's gotten pretty monochromatic.  Hasn't anyone noticed? A real diversity effort on all levels is needed, from age to perhaps even sexuality--the gay dj's over here playing this style the black dj's over there, the kids over down yonder, you know what I mean--it's way too fractured.
How do you think social media has helped the industry? Do you think it has hindered the industry in any way?
Social media is great especially for musicians.  It's a great platform for marketing and promotion.  You can get really personal with your fanbase.  That can backfire because people sometimes say shitty things.  I like to watch people's Twitter feeds sometimes they are beautiful and sometimes they are frightening.  Erykah Badu is a great example.  She inspires a lot of love on her feed, but occasionally somebody ratchet shows up.  Some people like Ms. Badu will engage which is always entertaining to a certain extent and then part of me is like, you are a star, you don't have to do that.
What suggestions do you have for the up and coming DJs, Artists and producers?
Just to educate yourselves.  Nothing less is acceptable.  I mean know what you're talking about, reference your influences and give credit where it's due.  You know people are getting famous these days for editing other people's hard work and calling it theirs?  If your idea is that everything is appropriated that may be fine, and we all borrow to a certain extent, but that can't be all you do.  Mix it up and come with your own original flavor.
Do you notice any trends in music from Europe and the US?
Nope. Unless it's the trend of being as unoriginal as possible. People playing it safe and promoters not taking any risks. So no, I don't see any trends coming from here.
What advancements do you see for women in music? (particularly electronic dance music)
I don't know.  I'm seeing less originality among women too.  Cookie cutter, thin, using a computer with their logo skin on it, wearing designer clothing.  Blah blah blah.  Trying their best to fit in.  I wish I'd see some tougher ladies step up.  Like a Cassy or a crew like a SuperJane.  And I mean tough only in the sense that we're just doing it...what you see is what you get and not contrived in any fashion.  Dudes out here are not doing all this gimmicky ish.  You shouldn't necessarily feel like you have to either.
Who is your favorite artist and why?
I just love Carl Craig.  He is the future past.  He was ahead of his time then caught up and moves forward again.  He's just a great student of music and always poised to re-create, create and innovate.  I love his approach and style.
Where can people submit demos for your label?
Soundcloud.com/djladyd please send me your demos.  I have amazing plans for D'lectable this year.  We are coming out of hibernation and the bear is hungry.

D'lectable kicks off the new year with two new releases, Touch by Lady D & Sir Mel Hammond and a new EP by Jevon Jackson.  There's also gonna be a follow-up to my 2010 hit "You Rock My World" with Ron Carroll.  We recently went into the studio and worked out a new track and vocals.  It's killer!  Also, look out for SuperJane's Sweet 16 Tour.  It's our 16 year anniversary, which just makes me old enough to vote. :-)

And there you have it ladies and gents. A legend in her own right! Lady D continues to be authentic in every aspect of her life. From music, to parenting, to rocking your inner most soul, you can count on her to bring juicy conversations to you all the time. And during our research of the blog we noticed something. Lady D is starring in anothre film. I have seen her in a few already adn likes shes says, she is just getting started. That is why she is my personal mentor. Always has been . I choose to be inspired by great artist like herself. And I concur, educate yourself about the culture from beginning to end. There are books about the history of the music. Read them. They will enlighten your point of view and empower you to be great in your expression through music. It is vital that we continue to contribute to each other with our music. This culture has been in existence for well over 30 years and it will probably be around for at least another 100. So I ask you how do you want to be remembered? On that note... Take care of yourself and each other. 

Saturday, January 12, 2013

Female Label Series: Pt. 2 DeepWit Recordings


In our series: Female Owned and Operated Labels, we will speak with label owners from across the globe and pick their brains a little. This is a series of blogs well overdue. We will continuously connect you with great international digital electronic dance music labels being fronted by women. It is our honor and privilege to introduce you to our second interview, Sierra Maydell of DeepWit Recordings.


DeepWit Recordings is an fresh new contribution to the electronic dance music industry. Based out of Denmark, this label started in October 2010 and is just getting started. The team members consist of:



Sierra Maydell (Label Owner/Manager)
Alvaro Hylander (Label Owner/Manager)
Seraphine (Mastering Engineer)
Cadatta (Artwork)

DeepWit Recordings caters towards resonant, noncommercial, innovative, and intelligent deep sounds. Bringing together talented producers from around the world who with their music will inspire your soul. The label was born out of passion and love of all things deep and needing. Furthermore sharing that passion with other like minded individuals. And that is just the tip of this iceberg label. In addition they are dedicated to quality and consistency in the realm of all things deep and soul tingling in electronic dance music.


Mission: Entering the depths of audio perception.

First and foremost, tell the world who you are. How did you get inspired to start a record label?

I am one half of the DeepWit Recordings label, normally the more talkative, PR and people person side. To be honest if you had asked me 5 years ago if I would be running a Deep House label in the future I would have had no idea even what that was lol. I have been familiar with electronic music from a young age having spent a lot of my youth in Germany but honestly I am a Northwest Indy kind of gal. That all quickly changed when I meet Alvaro Hylander, the other half of the label and my awesome husband. I get the chance to see him DJ'ing online and fell in love with the music he played. After relocating to Denmark from America to be with him, I found out one of his dreams was to run a label. So I pushed him a bit and we finally made it happen starting just about two years ago now.

What do you think has been you most successful part of your business so far?

Ha! Well I guess that all depends on what you consider success… The fact we are still going strong or maybe the huge amount of friends, family and underground support we have gotten. At least for me that is what makes me feel like we are successful.

When listening to promos, what catches your ear?

What we jokingly call the "DeepWit Sound". First, the music has to be well produced, which always comes down to Alvaro's ears since he is the musical one, after that it has to be Deep, it can be a little tech, a little chill, so long as the deepness is there. Alongside a certain timelessness, who wants music that has an expiration date? The last thing is if it moves us in some way, makes us want to hear it again or you catch yourself shaking your ass or getting goosebumps. Keep in mind this is something that only happens with one out of every 50-100 demo's we hear lol!

Currently how many artists do you represent on your label?

We have worked with something between 75-100 producers at this point, although we don't represent per say any one of them in particular. We try to make every artist feel like part of a very large extended family.

Where do you see your label 5 years from now?

Lining the studio walls with our vinyls! Really though I hope to see the label at a point we are releasing a couple of vinyls a year with a compilation CD thrown into the mix maybe. We are working our way their at the moment with our first CD coming out in February. Hoping we can keep our hearts and heads in the right spot, keep releasing the music we love both physically and digitally, as well as going on growing our family of true Deep House lovers across the world.

Do you have any plans for album only releases in the future?

We have actually released one already on our sub-label DeepWit Uncovered with a very talented and melodic artist from Spain, Ivan Garci. I would also like to get an Album from Alvaro and a few others on both the main and sub-label. Of course the trick these days is to get a producer to settle down enough to make a full album.

What trends have you noticed in personal taste for DJs and your consumers?

That is a tricky question as I have not been around the "scene" for very long. I do hear a lot of the different and ever changing "trends" especially in Deep House when I go browse through the Top 100 on Beatport… That is where I just have to shake my head and be thankful we are staying true to our version and ideal of Deep House and not chasing after Top 10 spots on Beatport. At this point I am just glad we can be considered a true underground Deep House label. As for consumers, there is a trend for more free stuff. It is always a battle to get your music sold when there are thousands of other releases every day, added into a lot of the free tracks out there. So I do my best to do a lot of give-aways and give people the chance to enjoy our music even when everyone is so strapped for cash.

Do you have any suggestions for any new comers to the industry?

Oh yes, tons lol. I have made a few posts on our blog about everything from piracy, becoming "famous" and even how to send demo's. My biggest two pieces of advice, don't start putting your music out there until you are really proud of it and know you have done a good job on it, you don't get second chances. Second, respect, give respect to the other artists that came before you, the labels and respect for the music. You are going to get out of music what you put into it.

What has been your most rewarding accomplishment yet?

Not dying from exhaustion lol. Running a label, running it with love and respect and constancy is labor of love. Outside of that the fact we have gotten to introduce a lot of new talents, work with a lot of artists we love and respect, alongside getting several licensing deals for our artists.

What has been you greatest breakdown?

Not feeling like we are doing enough. Doing enough to keep the piracy to a minimal, supporting our artists enough or even just having enough time to get the releases out to the public. It always feels like we could use an extra 12 hours in our day.

What direction do you see the electronic dance industry going?

I think, despite a few bumps in the road, it is going the right way. It is growing across the globe, everywhere from South Africa to America to Asia. Ya a lot of it maybe commercial cheese but we all have to start somewhere. The more people who get the groove, the more that people will develop over time a taste for good electronic music. Thats a win win for everyone from the promoters to the DJ's to the producers and the labels.

What part of the business do you think has the largest growth?

I would say the promoter/club side of the scene. It has gotten to the point everyone is a DJ and everyone is willing to DJ for less then the next one. In some ways I think it is contributing to a less than ideal scene out there for the true music lovers and DJ's that have spent years perfecting their craft. Great for the promoters out there in it for the money though lol.

What region of the world do you think the best music is being produced right now?

There is good music being made all around the world although there has been in explosion in places like South Africa and Asia. I have personally noticed I have a preference for a lot of the sounds coming out of America, Canada, Spain, Greece and Eastern Europe at the moment though.

As a label owner do you notice any trends in where music is made or do you think there are just a lot of copy cats?

Like I said before, the last year especially has seen a big explosion from South African producers. I am not so sure about calling people copy cats (how many producers record and tweak every single sound they use on each of their tracks?) but I notice a lot of people chasing after the popular sounds of the moment. I can always tell when a new vocal pack has been put out because all of a sudden there are the same exact vocals, completely unchanged on tons of different tracks. One of my biggest pet peeves about running a label is hearing the same damn vocal, chord, ect used over and over again in an uncreative and unoriginal manner. I am also a bit harder to please maybe then a lot of other label owners due to my husband being a producer and how picky he is about music.

What would you like to see more available in the industry in the upcoming year?

People willing to pay for quality. Quality DJ's, gigs and the music itself. Piracy is really out of control and so is quality control.

How do you think social media has helped the industry? Do you think it has hindered the industry in any way?

Haha, well, I came into the industry after the switch happened. So, for me, it has been nothing but business as usual. There is a huge disconnect though between "fans" of a label or artist and the sales. Just because you might have a huge following or lack their of on places like soundcloud/facebook, it seems to have a marginal impact on sales. Some of our best selling tracks have been from brand new people on the scene while some of our worst selling tracks come from big names. So I wouldn't say it is a hinderance, instead I just don't think most of us, artists and labels have perfected the art of using social media in the most effect way.

What suggestions do you have for the up and coming DJs, Artists and producers?

Do it for the love, not to get rich and famous. Stay away from people promising you the moon and stars. Take constructive critisim well and ENJOY yourself.

Do you notice any trends in music from Europe and the US?

Other then the mass amount of cheesy commercial "electronic"? The blending more and more of styles, sometimes comes out great, most of the time you just end up with more cheese or music that is just way too hard for my personal tastes lol. As I said before there also seems to be a lack of quality control, which I think over time evens itself out, which a lot of it comes from America and Europe where the scenes just keep getting bigger. Commercialism invades everything that creeps into mainstream.

What advancements do you see for women in music? (particularly electronic dance music)

I see a lot more women taking charge for starts. Becoming more active in helping and running labels, especially in the PR and promotion side of things. I also see a lot more women DJ'ing, producing and singing on tracks (and getting credit for it!) and doing it dam well. I still think there are a lot of problems we face as women in this particular side of the music Industry, a lot of glass ceilings to smash. A lot of women are still way too critical of other females in the industry, at a time when we need to be banding together and demanding the same sort of respect and freedom that the men have. Just look at the difference in photos when you google "Male DJ's" to "Female DJ's", there is still a lot of sexism and a lot of double standards out there.

Who is your favorite artist and why?

Well that is always a super easy question for me since I married him :) Alvaro Hylander by far is my favorite producer and DJ. It was his music after all that grabbed my attention and has helped keep it ever since. In the beginning before I knew anything about the music, it was just the way I liked the way it made me feel, the way he DJ's and his track selection always make me want to dance. In his productions it is his kicks and bass that are always so deep I feel it in the core of who I am. Living with him, watching how much time he spends on making each track, touching and fitting the pieces together with such care and holding himself to such high standards, just makes me love his music and who he is even more.


You can always send us demo's via our dropbox on soundcloud or through our website there is page that takes you through what we expect and want from an artist then will give you the email to send demo's to. We are very picky though and hold all of our artists to a high standard, we won't hesitate to let you know if something is off in your track or if you need to head back to the studio for  a few more months before you send us something again ;)

Stay in contact with DeepWit at these fine links:

As you can see, the electronic dance music scene has grown up quite a bit. Even though I agree with Sierra, it does seems the most popular trendy stuff is being consumed by the newbies that are just not educated about the music and where it is started. Many years ago myself, I was told in order to explain the future of electronic dance music I must understand the past. As you move forward in your personal adventures in all genres of electronic dance music, make sure you know where the music was inspired from and why? This empowers you to contribute to a culture that has well over 35 years under its' belt and probably at least another 50 years to go. In addition, quality over quantity is best in my book.


Wednesday, December 26, 2012

Female Label Series: Pt. 1 NightChild Records

Rissa Garcia

In our new series: Female Owned and Operated Labels, we will speak with label owners from across the globe and pick their brains a little. This is a series of blogs well overdue. We will continuously connect you with great international digital electronic dance music labels being fronted by women. It is our honor and privilege to introduce you to our first interview, Rissa Garcia of NightChild Records.

NightChild Records is an all digital labeled based out of New York City. They have been in business for 5 years and are going strong. The label was initially created by Carlos Ruiz then the boss, Rissa stepped in and has been holding ground ever since.
Their Mission: 
NightChild Records is a digital house label based in NYC that is looking to present artists with a unique vision and sound. Striving to bring to the public all forms of House music, NightChild will not concentrate on one single genre but all genres within the underground-house realm.
NightChild Records was started in 2007 with the goal of releasing House music of all styles and beyond without the artistic constraints of the sometimes rigid market and allowing their artists complete artistic freedom. After they released their debut EP, NightChild began to sign music from such local New York City talents like Markos, Rob Regan, Pat King, Ariel”lights”Figueroa and more.
As they gained positive feedback from each release along with some being featured on digital retailer best seller charts,NightChild started signing new artists from abroad to provide an even wider range of sound to the label. When asked how they go about choosing the music and artists they sign, they answered simply “we love good music and artists with passion and vision, there really isn’t much more to it then that.”
They have had success with support from heavy weights such as Peace Division, DJ Vibe, DJ Sneak, Radio Slave, Tedd Patterson, Louie Vega, Todd Terry, Danny Tenaglia, Demarkus Lewis and Danny Krivit just to name a few. With NightChild going strong on their releases and artists developing on every record, it’s not hard to see why they’re so relentless on keeping the music and their vision at its core.
In our interview with Rissa are stronger understanding of NightChild's goal are entirely fully expressed in detail. 
NightChild Records

SheFM:  First and foremost, tell the world who you are. How did you get inspired to start a record label? 

Rissa:  Initially it was not my idea and it just kind of fell into my lap. NightChild Records was initially the idea of my partner/sound engineer Carlos Ruiz but life happens and I took control and never looked back. 

SheFM:  What do you think has been your most successful part of your business so far? 

Rissa:  First and foremost, I am just happy to be able to give some artist a platform to stand on and being able to see them grow from the seed I planted is the most rewarding aspect for me. As far as “success” I would say having such legendary artist like Louie Vega and Todd Terry license a track from our catalog for their mix compilations.    
SheFM:  When listening to promos, what catches your ear? 

Rissa:  I can’t really say because I honestly don’t know….it just has to have a certain something but almost everything I like is built on a chunky groove. 

SheFM:  Currently how many artists do you represent on your label?    

Rissa: We don’t represent any artist so to speak we just release their music and we’ve released music from over 50 artists and have a lot more to introduce to you in 2013.


SheFM:  Where do you see your label 5 years from now? 

Rissa: Exactly, where we are today but with more releases and artist under our belt as a label, we don’t really strive for commercial success in the same sense a regular business does.  We just hope to continue to grow sonically and artistically more than anything else and we just want the NightChild Records name to be synonymous with quality. I think we are on our way to achieving that goal.

SheFM:  Do you have any plans for album only releases in the future? 

Rissa: No


SheFM:  What trends have you noticed in personal taste for DJs and your consumers? 

Rissa: I don’t really pay much attention to trends but I have seen folks jump many bandwagons as they go from minimal to sleepy deep house to techno blah blah blah….My sound is forever evolving but it doesn’t deviate from a basic foundation. If you listen to my mix sets from 5 years ago they sound exactly as they do know but may just have a more refined quality to them. Some Dj’s when you listen to their sets it sounds like an entirely different dj and there is always a natural progression but I think too many are focused on trends.


SheFM:  Do you have any suggestions for any new comers to the industry? 

Rissa: Just keep it simple, keep it about love and everything else will follow.

SheFM:  What has been your most rewarding accomplishment yet? 

Rissa: This label and seeing how much it has grown in the last 5 years J


SheFM:  What has been you greatest breakdown? 

Rissa: Time….lol

SheFM: What direction do you see the electronic dance industry going? 

Rissa:  I’m not sure as I am as least “industry” as you can get. Like I said previously I don’t really pay attention to the industry part, I don’t read blogs and websites that tell you what you should like who is hot who is not, I just focus on what I love and that’s music.  My hope is that the “DJ” trend gets old quick and we can go back to having quality nights out again but not sure that will happen anytime soon because there are so many gimmicks and ways of becoming a “dj” without having a real talent for it. It kind of makes me sick when I think of all the djs being booked based on a track that they didn’t even produce but just bought and put their name on it. When I look at all the ways to get “hype” without deserving it how people buy  social media hype, press managers, agents and all the stuff that shouldn’t be involved in the underground community, I just want to scream. I have literally seen some pretty well known djs that are traveling the globe clear out dance floors on more than one occasion. I’ve heard many dj sets that people deem amazing and it makes me wonder whether they are just distracted by the name attached to the set or they have never heard the magic of a truly masterful mix. There are some really poorly programmed sets out there that don’t have that “art of flow” that a well programmed dj mix is supposed to have but I noticed most fans today won’t recognize that so there is definitely a lack of education out there.  I think it’s sad that more people react to a dj’s name than they react to the music. 
SheFM:  What part of the business do you think has the largest growth?

Rissa: I think the commercial EDM scene has definitely exploded but I wouldn’t say that is a good thing.

SheFM:  What region of the world do you think the best music is being produced right now? 

Rissa: I think there is quality from all across the globe…you just have to find it J
POZZI
SheFM:  As a label owner. Do you notice any trends in where music is made or do you think there are just a lot of copy cats? 

Rissa: I definitely think there are a lot of copy cats but at the same time there are also a lot of genuine producers that love a particular sound. Me for example, I love that 90s house sound and have been playing it forever but I noticed it’s that latest trend to come about though I am not complaining because I do enjoy a lot of the stuff coming out and think it’s great to hear people making some good ole fashion house music.

SheFM:  What would you like to see more available in the industry in the upcoming year? 

Rissa: I would just like to see more people doing it for love……


SheFM:  How do you think social media has helped the industry? Do you think it has hindered the industry in any way?  

Rissa: I think it has been a double edged sword for the industry. On one hand it has helped connect artist/producers across the globe and gave them a way to reach out to each other but on the other hand it can give people a false sense of reality. If you take a look at some like pages with a ton of likes and followers but no interaction on the pages itself it may be a case of hiring these services that produce likes and followers for you. So here you may think wow this person must be really popular or a great artist not knowing that there isn’t anything genuine behind it.  It’s a house of cards and I think it’s more prevalent these days as more n more people are in a rush to become superstar djs are in it all of the wrong reasons.
SheFM:  What suggestions do you have for the up and coming DJs, Artists and producers? 

Rissa: It may be trite but stay true to yourself, maintain an honest approach at things and never let it go to your head…..People will always tell you what you want to hear but it doesn’t mean they are always being honest.






At SheFM we interact with all types of label owners, DJs, VJs, Artists and many others in the electronic dance industry on a daily basis. First, we want to thank Rissa for taking a few moments out her very demanding life to conduct this interview. Second, we collaborate with all types of musically inclined people but, we embrace and cherish people who contribute in the view point of NightChild. We realize there is always room in the sandbox for other to come play, so therefore, we embrace all new comers that really have the goals and intentions of contributing the culture of electronic dance music worldwide. As you will discover in this new series, there are many enriched minds who still contiue the values of the original culture today we call home. Until next time, take care of yourself. And each other.