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Friday, May 30, 2014

Is music dying?

Its been a while since we have had a chat. We apologizes for our absence and now we are ready to talk again. We are going to take a new approach to covering music and female electronic artist in music.

There seems to be this universal conversation in the air right now. Is music dying?

SheFM takes a look at what is like for for any artists in the music industry today. One of the main things we are noticing as a DJ community, is that women are only the focus when she is 'eye-candy', taking off something, or sleeping with everyone she comes in contact with to get a spotlight gig. Numerous times I have heard women have slept their way to the spotlight. Mind you, not all women in the industry are being that way. We do have some 'unrecognized' headliners who are really making moves in the industry with pure talent, commitment, production skills and performance. These women that we know of are; Nicole Moudaber, Monica Nunez Ferrer, Colette, DJ Heather, Lady D, DJ Rap, Sandra Collins, Stacy Hotwax Hale, DJ Minx (detroit), Rissa Garcia, Maria Dark, and we know there are many more who are missed. We acknowledge you all. None of these women would even DARE to take a piece of clothing off to get a gig, sleep with someone to get a hot spot, or even reduce their personal character to being someone eye candy. These women truly value their craft and art in electronic dance music.

Again the question is. "Is music dying?" We take a look at a few people's point of view to add our two cents to the conversation. So we discover that the BEATS purchase was motivated by scarcity of streaming on the iTunes Radio, which seemless is being ignored. The new BEATS radio system is user-driven playlists and they feel this is the next explosion in the market. Obviously, if they are going to pay $3 billion dollars to own that. Well as a user of music and similar services, one thing I continuously recognize, the music that i continuously get exposed to in the free sharing markets spaces, like commercial radio, pandora, spotify and any of those outlets are one thing; Those artist that the music industry wants you to know know the most, will always reach you through their exposure system some how. Think of it, Lorde, that "Happiness" guy, and a few others, everywhere you walk and go, you eventually will be exposed to their music throughout everyday. Whether you are in the grocery store, shopping for new digs, eating in your favorite restaurant, somebody is going to play that track. So what about all these great female artist we have mentioned? How many times have you been out in the open market place and heard their track being played over the airwaves? Exactly! We have noticed a new intelligent consumer that is taking their voice back by only listening to the music they feel is substantial and worth their VERY hard earned dollars.

You do find some people in the world who have a very disempowering context about electronic dance music, which in our opinion continues to segregate the real artform from public opion. This quote came from a 15 year kid of india, he says,

"The mainstream music today is just about alcohol and partying. It doesn't portray emotions, individual ideas, thoughts or sensible experiences and the music is generally auto tuned- talk about originality. Bands like Coldplay who one's were praised by critics for their sensible music and for song like Viva la Vida, are now trying to go mainstream by producing house music. It's been proved by psychologists that house music to a large extend reduces the intellectual ability of ones mind. Also the Raps which generally involve usage of abusive terms have a negative effect on children. Obviously most of what is mentioned above is my opinion and I personally like Classical Rock and symphonies. I generally listen to Pink Floyd, Led Zeppelin, The Beatles and Mozart"

These conversation continue to dismiss all our hard work and dedication to something that is real for us.  So obviously there is a disconnect in the music we portray as a culture and the people who are being exposed to our music. In the long run, the music scene is controlled by a minuit group of people, promoters, agencies, and the clubs that work with them. These individuals have the outlet, financial resources and control of what the listener gets exposed to on a global level. So due to personal taste and goals, yes, some people are being let to the waist side.

So what can be done about this, you ask? Great question. AS a community, we really have the upper voice. We buy each others albums, go to each others gigs, share each other events, find ways to "pass it Forward", then you would be surprised the ripple the earth has in music. It;s up to you though. So which do you choose? the red pill or the blue one?